A rough store layout resolving across a single seam into a finished, ordered storefront.

Shopify stores and websites we have built

Real projects across ecommerce, custom software and lead generation, with what each one had to fix.

Featured work

What the business needed, what we changed, and what the team can do now that it could not do before.

A man wearing a grey Made4Fighters hooded sweatshirt, photographed against a plain grey studio background.
Shopify · Retail store
01

Shopify · Retail store

Made4Fighters

Catalogue structure, storefront development and continuing store work for an established combat-sports retailer trading a wide multi-brand catalogue.

Starting condition
An established combat-sports retailer trading a wide multi-brand catalogue on Shopify.
The constraint
In a catalogue that size, structure and merchandising decide whether a shopper ever reaches the right product.
What UltraLabs changed
Catalogue structure, storefront development and continuing store work.
What it makes possible
Category and merchandising changes can be made as ranges move, without commissioning a rebuild.
Fumetsu campaign photography of the brand’s own combat-sports range.
Shopify · Brand store
02

Shopify · Brand store

Fumetsu

Storefront development and ongoing conversion work across the templates that sell, for a single-brand store selling its own combat-sports range direct.

Starting condition
A single-brand Shopify store selling its own combat-sports range direct to customers.
The constraint
On a brand store the product and collection templates carry most of the conversion work, so template quality is a commercial decision.
What UltraLabs changed
Storefront development and ongoing conversion work across the templates that sell.
What it makes possible
The brand team can launch and adjust ranges on templates that already handle the selling.
The Cheshire Cheesecakes storefront, showing the build-your-own-box ordering route on the home page.
Ecommerce · Food and drink
03

Ecommerce · Food and drink

Cheshire Cheesecakes

An ecommerce website built for direct online ordering alongside the existing wholesale business, for a bakery selling direct for the first time.

Starting condition
A bakery supplying wholesale, moving into direct online ordering for the first time.
The constraint
Selling direct is a different operation from supplying trade: lead times, product rules and despatch all work differently.
What UltraLabs changed
An ecommerce website built for direct online ordering alongside the existing wholesale business.
What it makes possible
Consumer orders are taken online without disturbing how the wholesale side already runs.

More work

More selected projects.

Filter ecommerce and lead-generation work, or browse the complete set.

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10 projects

A boxer training with an Aqua water-filled punchbag in a dark boxing studio.
04

Aqua Training Bag

Shopify ecommerce development for a single-brand equipment catalogue.

Shopify · Equipment brand

A woman sitting at a riverside café table with a whippet beside her, wearing a Barking Bags cross-body dog-walking bag.
05

Barking Bags

Ecommerce build and continuing development for a direct-to-consumer product range.

Ecommerce · Direct to consumer

Hands adjusting the silver top rail of a black and red Spearons saw horse.
06

Spearons

Ecommerce build across catalogue, storefront and checkout setup.

Ecommerce · Tools

A model wearing a long, wavy blonde Celeb Wigs wig with a fringe, photographed against a white studio background.
07

Celeb Wigs

Shopify storefront development across catalogue and product templates.

Shopify · Beauty

A snow-covered coastal village and mountain range seen in aerial footage from a DCX camera drone.
08

DCX Unlimited

Website development covering page structure, content templates and technical setup.

Website · Technical product

A person serving small low-carb pizzas and flatbreads at a colourful kitchen table for Heylo.
09

Heylo

Website development with a content structure the team edits without a release.

Website · Food brand

The Made4Sport website homepage introducing its combat-sports brands, distribution and retail businesses.
10

Made4Sport

A group website that introduces the distribution business, its brand portfolio and routes for prospective brand partners.

Lead generation · Sports distribution

The Fair Home Cleaning homepage with its local cleaning proposition, trust points and quote route.
11

Fair Home Cleaning

A local-services website built around domestic, commercial and carpet-cleaning enquiries in South Northamptonshire.

Lead generation · Local services

The Holla Consultancy homepage introducing operational consultancy for growing organisations.
12

Holla Consultancy

A consultancy website that explains the offer, directs buyers into the right service and supports contact and resource enquiries.

Lead generation · Consultancy

The Inverted.work homepage introducing an AI operations audit against a dark industrial conveyor backdrop.
13

Inverted.work

A lead-generation website that explains the operations audit, sets out the offer and gives buyers a direct route to book or run an initial scan.

Lead generation · AI operations

Brands we have built or run work on

  • Made4Fighters
  • Fumetsu
  • Cheshire Cheesecakes
  • Aqua Training Bag
  • Barking Bags
  • Spearons
  • DCX
  • Heylo
On evidence

Why there are no percentages on this page

We would rather show the work than borrow certainty from a messy attribution model.

Uplift figures are easy to publish and almost impossible to attribute honestly. A store that changed its templates usually changed its offer, its stock position or its traffic mix in the same quarter.

So we publish what needed fixing, what we changed and what the business can do now. Where a client has reviewed the work publicly, it appears below in their words.

In their words

What clients have said about the work

Reviews published by UltraLabs clients.

Reviews are published and hosted byTestimonial.to.

Tell us about your store.

Send the site and what it needs to do better. We will tell you what the work involves and what it costs.

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