We build websites and run stores ourselves.
UltraLabs builds Shopify stores, migrations, custom software and lead-generation websites. Our operating experience shapes what we recommend, what we leave alone and how we scope the work.
Jacob Bytom, founder
I have spent more than fifteen years building and running ecommerce brands. My team and I still operate stores every day, so we deal with the same questions our clients do: stock, margin, customer queries, catalogue changes, fulfilment and the cost of getting a decision wrong.
UltraLabs came from a simple frustration. Website projects were often priced before the problem was understood, slowed down by layers of communication and handed over without giving the internal team a practical way to run what had been built.
We work differently. I lead the scope and stay accountable for it. We agree what the business needs the site to do, define the smallest sensible piece of work and write down what is included before anyone starts building.
What that changes for you
- We will recommend a smaller job when it solves the problem.
- You speak to the people responsible for the work.
- Starting prices are public, and the proposal states the extras.
- The deliverables and checks are agreed before the build.
- You receive a handover whether or not you take monthly support.
Sensible price does not mean corners cut
Cost is controlled by narrowing the work, not by skipping the parts that protect the result. A small project still gets a written scope and a defined finish line. A migration still needs mapping, validation, redirect checks and a cutover plan. An integration still needs failure handling and reconciliation.
We avoid building features, templates and systems the business does not need. That is where the saving comes from.
How quickly can you deliver?
We keep projects moving by agreeing decisions and responsibilities up front and keeping communication close to the people doing the work. You get a delivery plan with dates and clear responsibilities. We keep decisions close to the people doing the work so the project keeps moving.
After launch
The accounts, documents and handover stay with you. Monthly support is optional. If you have a live backlog, we can run it through a prioritised support plan. If you only need the project, the project ends cleanly.
Tell us what needs building
Enough detail to reply usefully. No call is required to get a straight answer.
Send a brief
Describe the commercial problem rather than the solution where you can. The store or site address, what it has to achieve, and what is blocking it now are usually enough for a straight answer.
Prefer to read first? The price list, the work index and the migration estimator answer the usual first questions.
Start with the business problem.
Send the site, what it needs to do and what is getting in the way. We will tell you what we think the work is before asking you to buy it.