The Cheshire Cheesecakes storefront, the shop front-end served by its private Shopify-connected operations software.

Custom Shopify apps for genuinely custom work.

We build private dashboards, product logic and integrations around a real merchant workflow. We check existing apps first.

Custom should have to earn its place

Bundles, personalisation, subscriptions and common fulfilment tasks often have established apps. If one fits the business and costs less to own, we will recommend it.

Custom work makes sense when the selling rule, operational workflow or system connection is specific enough that an existing app cannot represent it safely.

What we need to understand

  • what the customer does in the storefront;
  • what staff do after the order arrives;
  • the rules that are unique to the business;
  • which Shopify data and admin surfaces are involved;
  • what another system needs to read or write;
  • permissions, privacy and data-retention requirements;
  • failure handling and manual recovery;
  • expected volumes;
  • who owns maintenance after launch.

How the build is protected

Discovery produces the workflow, data model, acceptance criteria and maintenance plan before the application is priced. Signed webhooks, Shopify permissions and admin access are limited to what the app needs. Representative failures are tested as well as the happy path.

The implementation

What that app actually connects

The Cheshire Cheesecakes build, drawn as one system rather than described as one.

Shopify

  • Shopify storeLocations, products, variants, inventory and orders

Private operations app

  • Order interpretationBake units separated from bundle wrappers, delivery lines, add-ons and personalisation
  • Box and flavour resolutionBox sizes and flavours resolved into kitchen quantities
  • Recipe and cost dataIngredient requirements and unit costs
  • Print controlsConfigurable, merchant-supplied label content

Kitchen operations

  • Daily and weekly bake lists
  • Packing sheets
  • Product labelsIngredients, allergens, nutrition, storage and batch details
  • Four-week view of booked demand
Shopify data in, merchant rules applied in a private app, kitchen operations out, and finished stock written back.

Custom Shopify development shaped by the practical work of running stores.

Money

What this work starts at

App delivery

Scoped after the selling model is written down

One bounded piece

Project sprint

£1,500$2,000

One bounded improvement: landing pages, a template rebuild, an analytics implementation, or a build-readiness review credited against a larger project.

  • One defined outcome, agreed before work starts
  • Fixed price and a fixed finish line
  • Credited against a larger project where it leads to one

Fixed price

Plus, B2B, multi-market

Advanced Shopify

From £8,000From $10,500

Shopify Plus, B2B, multi-market, multi-language, custom integrations or headless work. These configurations are sized after discovery, not instant-priced.

  • Trade accounts, price lists and B2B rules
  • Multi-market and multi-language configuration
  • ERP, PIM, WMS and accounting integrations
  • Headless or custom storefront work where justified

Starting price · scoped after discovery

Ongoing responsibility

Maintenance against platform changes

Per month

Optimisation

From £1,250From $1,650

A live improvement programme on one site. You set the priorities each month, we work the queue in order, and the month closes with what changed and what it did.

  • Outcome: measurable improvement to one live site
  • Queue: one active workstream, reprioritised monthly
  • Response: next working day
  • Scope: conversion, SEO, content and development work

Starting price

Per month

Development partner

From £3,000From $4,000

Continuous delivery across an agreed portfolio, with planning ahead of the work rather than a queue you have to keep feeding.

  • Outcome: continuous delivery across your estate
  • Queue: two active workstreams, planned a month ahead
  • Response: same working day, UK working days
  • Scope: Shopify and marketing-site delivery, plus roadmap planning

Starting price

App work is scoped after the selling model, the surfaces and the fulfilment requirement are agreed. A published figure before that would be a guess, and app guesses are wrong in one direction only.

Questions

Your questions

What is the difference between a custom app and a public one?

A custom or private app is installed on your store only, so it skips App Store review and can be shaped entirely around how you trade. A public app is a product sold to many merchants, which is a different business with listing requirements, support obligations and a review process attached.

Will a custom app slow the storefront down?

It can, which is why the surfaces are kept minimal. Theme app extensions load as part of the theme, and Shopify Functions run inside the platform rather than as an external call at checkout. Anything that would put a network round trip in the buying path gets challenged before it is built.

Can you take over an app somebody else built?

Usually, starting with a review of the code, the data model and the deployment path. Inheriting an app without that review is how a small change turns into an unplanned rebuild, so the review is a short bounded piece of work on its own.

How do we know this is not just a bundle app we could buy?

Because that gets checked first. Bundles, mix-and-match and product personalisation all have established App Store options, and for most catalogues one of them fits. Bespoke work earns its place when the configuration rules and the fulfilment requirement are specific enough that no existing mapping holds.


Describe the workflow, not the app.

Tell us what the customer does, what the team does next and which rule the standard tools cannot handle.

Discuss a project