Shopify · retail store
Made4Fighters
Catalogue structure, storefront development and continuing store work for a wide multi-brand combat-sports retailer.
Shopify and custom websites
Let’s make your website better at selling.
We build Shopify stores and websites that explain your offer, give people reasons to trust you and make buying or enquiring easier.
Built by people who operate ecommerce businesses as well as build them.
Credentials and delivery technology
Store builds, migrations and ongoing Shopify development.
Technology used in delivery
ShopifyCommerce platform
AstroContent-led websites
Next.jsApplications and storefronts
SanityStructured content
VercelDeployment and edge delivery
KlaviyoLifecycle and commerce messaging
What can we help with?
A new website, a move to Shopify or focused improvements to what you already have.
01020304
05
Shopify builds
New stores and substantial rebuilds, structured around how the range is bought and how the team trades it.From £4,000
02Lead-generation websites
Explain what you do, show why you’re worth choosing and help the right people get in touch.From £2,000
03Shopify migrations
Bring your products, customers and order history with you. We handle the migration, redirects and launch checks together.From £1,000
04Custom Shopify apps
Custom apps for the jobs standard tools cannot handle, from product personalisation to connecting your warehouse.From £4,000
05Ongoing growth support
Prioritised design, development and conversion work for stores that need steady progress after launch.From £1,250 a month
Where projects start
A better-looking website is only part of the job.
You can have a good product and a perfectly working website that gives people very little reason to buy. We look at what customers need to understand, what’s stopping them and what would help them decide.
People reach the site but do not understand the offer
Start with the positioning, the message and what you are asking people to buy. A sharper theme cannot rescue an offer nobody can explain back to you.
The product page leaves the buying decision unfinished
Useful product detail, clear reasons to choose it, delivery and returns belong beside the decision. If the answer is missing, the customer has to leave and find it.
The ad and the page tell different stories
Paid traffic should not land on a generic homepage and work out where to go. The landing page needs to continue the same promise, show credible proof and make one offer.
Why us
Why UltraLabs rather than another agency?
We run stores ourselves
We deal with stock, margins, advertising costs and customer questions every day. We know the work carries on after a website goes live.
Meet UltraLabsSensible prices
You should not need an enormous budget to get a good website. We focus on the work you need and use proven tools where they do the job.
See our pricesWe get on with it
A useful improvement should not spend months going round in circles. We agree the scope, keep decisions close to the people doing the work and get it delivered.
See our workYou keep control
Your website belongs to your business. We hand it over properly, and monthly support is your choice.
Talk to us
Selected work
Some of our work.
Three that are live now: a wide multi-brand catalogue, a single-brand equipment range, and a consultancy that sells by enquiry.
Shopify · equipment brand
Aqua Training Bag
Shopify ecommerce development for a single-brand equipment catalogue.
Lead generation · consultancy
Holla Consultancy
A consultancy website that explains the offer and directs buyers into the right service and enquiry route.
Selected and previous client brands
How we work
How a project runs.
We agree what needs doing, what it costs and how we will deliver it before work starts.
Stage 01
Diagnose
What the site has to earn, and what is stopping it now.
Stage 02
Scope
The smallest sensible piece of work that fixes it, with what is in, what is out and who does what.
Stage 03
Build and launch
Build it, test the journeys that carry the money, launch with the risks covered rather than discovered.
Stage 04
Hand over or operate
Hand it over properly. Monthly support is a separate service, taken only if there is a backlog worth prioritising.
In their words
What clients say about the work.
What would you like your website to do better?
Send us the link and tell us what you want to change. You don’t need to write a technical brief.