Shopify · retail store
Made4Fighters
Catalogue structure, storefront development and continuing store work for a wide multi-brand combat-sports retailer.
Shopify and custom websites
A new website should make your business perform better.
We start with what it needs to achieve, then build the right Shopify store, migration, application or lead-generation website around it.
Built by people who operate ecommerce businesses as well as build them.
Credentials and delivery technology
Store builds, migrations and ongoing Shopify development.
Technology used in delivery
ShopifyCommerce platform
AstroContent-led websites
Next.jsApplications and storefronts
SanityStructured content
VercelDeployment and edge delivery
KlaviyoLifecycle and commerce messaging
Services
Five things we build, and when each one is right.
The requirement decides the format. We do not assume a new website is the answer before we understand the problem.
01020304
05
Shopify builds
New stores and substantial rebuilds, structured around how the range is bought and how the team trades it.
02Lead-generation websites
Messaging, structure and enquiry routes built around the decision a qualified buyer needs to make.
03Shopify migrations
Products, customers, history, URLs and integrations moved as one trading change, not treated as a reskin.
04Custom Shopify apps
Private software for merchant workflows, fulfilment rules and buying models that off-the-shelf apps cannot hold.
05Ongoing growth support
Prioritised design, development and conversion work for stores that need steady progress after launch.
Our approach
A new theme isn’t always the answer.
A brief often starts with the visible symptom. We trace it back to the commercial and operational problem, then decide whether the useful answer is a theme, a migration, a focused improvement or a better handover.
When the store looks dated
The theme may be part of it. Often the bigger gains are in navigation, catalogue structure and merchandising, so customers reach the right products faster.
When a migration is being planned
Design is only one workstream. Data mapping, integrations and trading continuity decide whether the new store can launch without losing orders or history.
When changes keep sitting in a backlog
The answer may be a more workable theme, a proper handover or clearer operational ownership. The team should be able to make routine changes without starting another rebuild.
Selected work
Live stores and websites we built.
Real ecommerce and website work across different products, teams and fulfilment models.
Shopify · equipment brand
Aqua Training Bag
Shopify ecommerce development for a single-brand equipment catalogue.
Lead generation · consultancy
Holla Consultancy
A consultancy website that explains the offer and directs buyers into the right service and enquiry route.
Selected and previous client brands
How we work
How a project runs.
Four stages, the same every time, whether it is a store, a migration, an app or a website.
Stage 01
Diagnose
Work out what the site has to achieve commercially, then look at the customer path, the catalogue, the systems and the operation behind it.
Stage 02
Scope
Agree the smallest sensible piece of work that fixes it, with what is in, what is out and who does what written down.
Stage 03
Build and launch
Build the agreed work, test the journeys that carry the money, and launch with the operational risks covered rather than discovered.
Stage 04
Hand over or operate
Hand it over properly. Monthly support is a separate service, used only where there is real work worth prioritising after launch.
Tell us what the website has to do.
Send the store or site and the problem behind it. If the useful answer is smaller than you expected, we will say so.