The export gives you less than you expect, the content lives inside the editor, and the URL map has to be built from a crawl of the live site.
Set the expectation first, because it is the whole shape of the project.
Wix is a closed system. There is no database access, the export options are narrower than most source platforms, and a great deal of what makes the site look finished exists only inside the editor.
In practice, product data can usually be extracted in a workable form. Content is a different matter: page layouts, galleries, embedded blocks and design elements do not export into anything portable, so pages are rebuilt as Shopify templates and sections rather than migrated.
Historical order and customer data is the area where expectations most often need managing. What can be retrieved varies by plan and by what the store has actually recorded, and a migration plan that assumes a complete order history is a plan that will be revised in week two.
The compensating factor is that Wix stores are usually smaller and younger than the businesses on other platforms, so a reconstruction is proportionate. The move is frequently the right moment to correct a catalogue that grew informally.
Confirmed against your actual account and plan, because the limits vary.
| Entity | Normally transfers | Where a decision is needed |
|---|---|---|
| Products | Yes, in a workable form, with images | Option and variant structures that were entered inconsistently over time |
| Collections | Usually, though structure is often informal | Whether to reproduce the current grouping or take the chance to restructure |
| Customers | Partially, depending on plan and what was recorded | How to communicate reactivation to a list that may be incomplete |
| Order history | Limited, and confirmed before it is promised | Whether historical orders are imported, archived separately or accepted as lost |
| Blog posts | Content usually retrievable, formatting rarely intact | Which posts justify rebuilding, and which are better retired |
| Site pages | No, in any useful sense | Which pages are rebuilt as templates and which are consolidated |
| Media | Yes, once retrieved from the live site | Image quality and sizing, which is often the weakest part of a Wix store |
| URLs | Reconstructed from a crawl | Every route family needs a rule, since there is no rewrite table to inherit |
What a specific Wix account can export depends on its plan and its history. We confirm it against your account before the scope is fixed, rather than quoting from a general capability list.
This is most of the project, and it should be priced as build work.
Every page is rebuilt as a Shopify template or section. That is a real cost, and it is also the opportunity: the rebuild usually replaces a set of one-off pages with a small system the team can reuse.
Wix catalogues tend to grow informally, with inconsistent options, duplicated products and variants used for things that are not variants. Correcting that during the move costs less than correcting it afterwards.
Wix bundles booking, forms, memberships and email into the platform. On Shopify each is a separate choice with its own cost, and the total is worth comparing honestly before the move rather than after the first invoice.
There is no rewrite table to export, so the map is built from a crawl of the live site combined with search data where it is available. Routes that no crawl finds and no report lists cannot be redirected, and that limit is stated plainly.
Price the rebuild honestly. Calling it a migration does not make it smaller.
Everything comes from observation of the live site.
Because the source cannot hand over its route list, the map is assembled from evidence and then verified.
Where a route cannot be discovered, it cannot be redirected. Saying so before the project starts is better than explaining it after a traffic drop.
On a Wix move, design and build carry most of the weight.
Swipe the parts
Design
Since the site is being rebuilt anyway, this is a genuine design opportunity rather than a reproduction exercise. Most Wix moves suit a well-implemented theme with the effort spent on structure and photography.
Systems
Email, forms, bookings and memberships each need a replacement chosen and costed. The comparison should be made before the move, because the bundled price is easy to underestimate.
Proof
With a smaller catalogue, validation can be thorough: every product checked against the live site, and the full journey tested rather than sampled.
Switch
Wix sites usually run on a Wix-managed domain arrangement, so the domain move is planned in advance with the registrar rather than on the day.
Mostly the rebuild, not the data.
A Wix migration is priced from how much has to be recreated.
The estimator handles standard Wix moves well, because the variables are fewer than on an open-source platform. Unusual cases still route to manual scoping.
Published starting figures in GBP and USD, excluding VAT.
From-price or scoped after a source review
Data only
From £1,000From $1,300
Products, customers, orders and content mapped into a Shopify store that already exists or is priced separately. Fixed once source access and a sample migration are reviewed.
Starting price · scoped after discovery
Migration and build
From £5,000From $6,500
Moving to Shopify and building the store in one project, so the data and the storefront land together rather than in two disconnected pieces of work.
Starting price
Most Wix moves are priced closer to a new build than to a data migration, because the site is being reconstructed. That is stated up front rather than discovered in the scope.
No. Wix layouts exist inside its editor and have no portable form. Pages are rebuilt as Shopify templates and sections, which is a cost, and also the reason most stores end up with something more maintainable than they had.
Partly, and it depends on the account. We confirm what your specific Wix plan will release before the scope is fixed. Where history cannot be retrieved in full, the options are a partial import or an archived export held outside the store.
Those are Wix products rather than storefront data. Each one needs an equivalent chosen and costed on Shopify. Doing that comparison before the move avoids the common surprise of a bundled feature turning into three subscriptions.
Rankings are never guaranteed. What we can do is crawl the live site, map every discoverable route to a destination, keep metadata and content where it still applies, and verify each redirect after launch. Routes nothing can discover cannot be redirected.
A crawl of the live site is the fastest way to size a Wix move, because the export tells you less than the site does.
