Storefront Recast is our defined redesign and rebuild for established Shopify stores. It keeps the catalogue and operating knowledge already earned, then fixes the structure, selling journey and theme where needed.
If one template or defined change will do the job, we recommend that instead.
We review the offer, buying journey, catalogue, theme and backlog. The output is an agreed problem and scope, not a list of fashionable features.
We define navigation, merchandising and the templates needed for the range. Content and proof are placed around real buying decisions.
We adapt or rebuild the theme against the agreed scope. App extensions, tracking and key integrations are included where listed.
The work is checked on a non-live theme. Product discovery, product selection, basket, checkout handoff and agreed operational journeys are tested before release. The launch plan includes a practical route back to the previous theme if a serious storefront issue appears.
Your team receives documentation and a usable theme setup. Monthly support is optional.
From-price or scoped after diagnosis
One bounded piece
£1,500$2,000
One bounded improvement: landing pages, a template rebuild, an analytics implementation, or a build-readiness review credited against a larger project.
Fixed price
Migration and build
From £5,000From $6,500
Moving to Shopify and building the store in one project, so the data and the storefront land together rather than in two disconnected pieces of work.
Starting price
Plus, B2B, multi-market
From £8,000From $10,500
Shopify Plus, B2B, multi-market, multi-language, custom integrations or headless work. These configurations are sized after discovery, not instant-priced.
Starting price · scoped after discovery
The starting point depends on the number of distinct templates, catalogue restructuring, integrations and the amount of theme architecture that must be replaced rather than retained.
Not yet. Storefront Recast is the service: diagnosis, architecture, design, implementation, launch and handover. Recast is also reserved as the name for a future reusable UltraLabs Shopify theme, but this engagement does not require or promise that unreleased product.
No. The current theme is reviewed before that decision is made. If its architecture can support the required templates and editing model, retaining and correcting it is cheaper and less risky than replacing it.
No. Recast is for a store already on Shopify. Moving products, customers, orders and URLs from another platform is a migration with a separate data and cutover scope.
Yes, if there is a real backlog worth funding. It is optional and quoted separately. Every Recast still ends with documentation and handover whether or not ongoing support follows.
The current theme, catalogue and the changes your team struggles to make are enough to tell whether this is a Recast or a smaller project.
