Keep the store, catalogue and operating knowledge already earned. Rework the structure, selling journey and theme where they are holding the business back.
Existing trading evidence is more useful than a blank-page brief.
Storefront Recast is for a Shopify store that works well enough to have history, customers and operating habits, but not well enough to support the next stage of the business.
The work starts by separating what has earned its place from what has merely accumulated. Catalogue rules, high-intent routes, useful integrations and working operational habits stay. Theme constraints, duplicated journeys, brittle sections and unclear merchandising are corrected or replaced.
This is a service available now. It does not depend on an unreleased proprietary theme: the right implementation may be a restrained adaptation of a strong existing theme, a rebuild of the current one, or a more custom theme architecture where the evidence supports it.
The name describes the method. The store is recast around the way the business now trades rather than discarded and rebuilt around a generic demo catalogue.
Every part of the store is given one of four explicit treatments.
Swipe the method
Keep
Routes, content, catalogue logic, integrations and customer habits that still do their job are recorded and carried forward deliberately.
Correct
Navigation, collections, filtering, templates and merchandising are corrected before new visual treatment makes the old structure harder to see.
Replace
The theme layer is replaced where its architecture, performance or editing model blocks the work the business needs to do.
Hand over
Launch, rollback, training and documentation are part of delivery rather than an informal week at the end.
A named offer needs a visible edge, not a flexible list of agency capabilities.
| Area | Inside a Recast | Separate when required |
|---|---|---|
| Diagnosis | Current storefront, analytics, catalogue, theme and editing model | Brand strategy, customer research programme or full data-platform audit |
| Architecture | Navigation, collections, templates, sections and core buying journeys | A complete catalogue data remediation or product-content production programme |
| Theme | Design and implementation of the agreed storefront template set | A public theme product, headless storefront or unrelated custom application |
| Integrations | Reconnection and validation of agreed existing storefront dependencies | New ERP, warehouse, subscription or middleware implementations |
| Launch | Theme publication, validation, rollback plan, training and handover | Ongoing optimisation capacity after the agreed post-launch period |
If data must move from another commerce platform, the work is a Shopify migration rather than a Storefront Recast.
Recast is for an established store with useful history and structural constraints.
The engagement is a strong fit when several of these are true at the same time.
A new store with no trading history needs a launch build. A sound store with one bounded blockage usually needs a smaller project. Recast sits between those two.
Published starting figures in GBP and USD, excluding VAT.
From-price or scoped after diagnosis
One bounded piece
£1,500$2,000
One bounded improvement: landing pages, a template rebuild, an analytics implementation, or a build-readiness review credited against a larger project.
Fixed price
Migration and build
From £5,000From $6,500
Moving to Shopify and building the store in one project, so the data and the storefront land together rather than in two disconnected pieces of work.
Starting price
Plus, B2B, multi-market
From £8,000From $10,500
Shopify Plus, B2B, multi-market, multi-language, custom integrations or headless work. These configurations are sized after discovery, not instant-priced.
Starting price · scoped after discovery
The starting point depends on the number of distinct templates, catalogue restructuring, integrations and the amount of theme architecture that must be replaced rather than retained.
Not yet. Storefront Recast is the service: diagnosis, architecture, design, implementation, launch and handover. Recast is also reserved as the name for a future reusable UltraLabs Shopify theme, but this engagement does not require or promise that unreleased product.
No. The current theme is reviewed before that decision is made. If its architecture can support the required templates and editing model, retaining and correcting it is cheaper and less risky than replacing it.
No. Recast is for a store already on Shopify. Moving products, customers, orders and URLs from another platform is a migration with a separate data and cutover scope.
Yes, if there is a real backlog worth funding. It is optional and quoted separately. Every Recast still ends with documentation and handover whether or not ongoing support follows.
The current theme, the catalogue and the changes your team struggles to make are enough to tell whether this is a Recast or a smaller project.
