We work on product and collection routes, faceted URLs, pagination, redirects, internal links and the content that helps a category page answer a real search.
A traffic drop after a redesign, restructure or migration often has a traceable cause: removed pages, changed URLs, broken redirects, lost content or weaker internal links. We compare the current structure with the previous one before prescribing new content.
We focus on the changes you can make: useful content, clear site structure, performance and technical SEO.
Bounded technical and structural work
One bounded piece
£1,500$2,000
One bounded improvement: landing pages, a template rebuild, an analytics implementation, or a build-readiness review credited against a larger project.
Fixed price
Migration and build
From £5,000From $6,500
Moving to Shopify and building the store in one project, so the data and the storefront land together rather than in two disconnected pieces of work.
Starting price
Where structure and content evolve together
Per month
From £1,250From $1,650
A live improvement programme on one site. You set the priorities each month, we work the queue in order, and the month closes with what changed and what it did.
Starting price
Per month
From £3,000From $4,000
Continuous delivery across an agreed portfolio, with planning ahead of the work rather than a queue you have to keep feeding.
Starting price
A technical audit and a structural implementation plan are a bounded project. Continuing work is monthly capacity, because catalogue changes keep producing new structural decisions.
We track search visibility, useful organic traffic and the pages bringing customers into the store. You see what changed and how those pages perform over time.
No. Indexing every combination produces a large number of near-identical pages and buries the ones that matter. A small number of genuinely searched combinations are worth building as proper landing pages, and the rest are better left out of the index.
Only where it answers something buyers actually ask and the store can keep it current. On most catalogue stores, collection architecture and product data are worth more than a publishing schedule nobody sustains past month three.
Often, at least partly. It starts by comparing the current structure against what the previous site had: lost URLs, broken redirects, removed content and changed internal linking. Recovery depends on what was lost and how long ago, and we will not pretend otherwise.
A redesign, restructure or replatform in the timeline helps narrow the diagnosis.
