A prioritised queue of work feeding back into the live store.

Get your Shopify improvements out of the backlog.

You see what is in the queue, what is being worked on and where the plan stops. Support is month to month after onboarding unless a larger scope states an initial term.

How the queue works

You and UltraLabs agree priorities. We work the active item or workstream rather than starting several jobs and finishing none. The month closes with a plain record of what changed. Work outside the plan is identified before it consumes the queue and quoted separately where needed.

Does a lower price mean rationed help?

The plan boundary is explicit. Care is intentionally small and does not pretend to include feature development. Larger plans buy a broader queue and faster stated responses. We do not sell an unspecified bundle of hours and leave you to guess what it covers.

Peak periods and out-of-hours cover

Standard plans cover UK working days. Peak-trading or out-of-hours cover is arranged and priced separately rather than implied.

Money

What this work starts at

Monthly support plans

Quoted separately from project work

Per month

Care

From £399From $525

Monitoring, routine technical care and platform updates, plus small edits to text and images already on the site. New pages and substantial feature development are quoted as project work.

  • Outcome: the site stays up, fast and current
  • Queue: monitoring, platform updates, small text and image edits
  • Response: within two working days
  • Not included: new pages or substantial new features

Starting price

Per month

Optimisation

From £1,250From $1,650

A live improvement programme on one site. You set the priorities each month, we work the queue in order, and the month closes with what changed and what it did.

  • Outcome: measurable improvement to one live site
  • Queue: one active workstream, reprioritised monthly
  • Response: next working day
  • Scope: conversion, SEO, content and development work

Starting price

Per month

Development partner

From £3,000From $4,000

Continuous delivery across an agreed portfolio, with planning ahead of the work rather than a queue you have to keep feeding.

  • Outcome: continuous delivery across your estate
  • Queue: two active workstreams, planned a month ahead
  • Response: same working day, UK working days
  • Scope: Shopify and marketing-site delivery, plus roadmap planning

Starting price

Plans are month to month after onboarding, or on a stated initial term where the scope is larger. What each plan is responsible for is set out in writing before the first month.

Questions

Your questions

Do you support stores you did not build?

Yes, and most support work here is on stores built elsewhere. It starts with a review of the theme, the apps and the integrations so the first month is not spent discovering the store at your expense.

What if we have a quiet month?

A quiet month is a good month: the routine maintenance still runs and the queue is used for the improvements nobody has had time to ask for. If quiet months become the pattern, we will say so and suggest a smaller plan rather than keep billing for one you have outgrown in the other direction.

Can we pause a plan?

Yes, subject to the notice in the agreement. A plan that cannot be paused when a business is quiet is a plan designed for the supplier, and it produces exactly the resentment you would expect.

Is emergency cover included?

Standard plans cover UK working days. Cover outside them, including peak trading, is arranged separately and priced separately, because pretending otherwise only becomes a problem on the one weekend it matters.


Send the backlog you already have.

The list of work nobody has reached is the quickest way to see whether a plan is worthwhile and which one fits.

Discuss a project