A rough store layout resolving across a single seam into a finished, ordered storefront.

Make the store easier to buy from and easier to run.

We build new Shopify stores, rebuild stores that have outgrown their setup and fix specific problems on stores that trade every day.

Start with what is getting in the way

A rebuild is useful when the structure, templates or theme are holding the business back. It is wasteful when one defined change would solve the problem. We look at the offer, buying journey, catalogue, team workflow and technical setup before recommending the scope.

Build a new store

Catalogue and variant structure, the templates that do the selling, payments, shipping, analytics, launch checks and handover. Starting price: From £5,000 when migration is included.

Rebuild a store already on Shopify

Keep the catalogue and order history. Replace or adapt the storefront, improve navigation and merchandising, and give the team a setup they can work in. Starting price: From £4,000.

Fix one defined problem

A product template, landing page, tracking setup, performance issue, integration or other defined change with an agreed finish line. Starting price: £1,500.

Keep improving after launch

A prioritised queue for a store with useful conversion, SEO, content or development work to do. Monthly support is optional. Starting price: From £399 a month.

Why UltraLabs

We run multiple ecommerce stores ourselves. We know a storefront decision affects stock, margin, customer questions, merchandising and fulfilment after it leaves the design file.

Jacob Bytom leads the scope and stays accountable for it. We keep cost and pace under control by defining the smallest useful scope before building, not by removing testing, handover or the work that protects trading.

Starting prices are public. Paid themes, apps, Shopify subscriptions and other third-party costs are listed separately in the proposal. A build never ties you into support.

Some of our Shopify work

  • Made4Fighters: catalogue structure, storefront development and continuing work for a wide multi-brand retailer.
  • Fumetsu: storefront and conversion work across product and collection templates for a single-brand store.
  • Cheshire Cheesecakes: a direct-order ecommerce site built alongside an existing wholesale operation.

Your questions

Do you only work on new builds?

No. Much of our work is on trading stores: rebuilds, template projects, catalogue restructuring and defined technical work.

Will you use a theme we already own?

Yes, when it is well built and fits the requirement. Adapting a suitable theme is often more sensible than replacing it. If the theme itself is the constraint, we will explain why.

Can you work with our internal team?

Yes. The scope states who owns each decision, asset and piece of delivery before work starts.

Do we have to take monthly support?

No. Every project ends with a handover. Support is a separate service.

Shopify services

Shopify services

Builds, improvements, integrations and ongoing support.

Shopify Select Partner

Store builds, migrations and ongoing Shopify development.

Shopify work

Stores running on this work today

What each store had to solve, and what its team can change now without commissioning a rebuild.

A man wearing a grey Made4Fighters hooded sweatshirt, photographed against a plain grey studio background.

Made4Fighters

Shopify · Retail store

Starting condition
An established combat-sports retailer trading a wide multi-brand catalogue on Shopify.
The constraint
In a catalogue that size, structure and merchandising decide whether a shopper ever reaches the right product.
What UltraLabs changed
Catalogue structure, storefront development and continuing store work.
What it makes possible
Category and merchandising changes can be made as ranges move, without commissioning a rebuild.
Fumetsu campaign photography of the brand’s own combat-sports range.

Fumetsu

Shopify · Brand store

Starting condition
A single-brand Shopify store selling its own combat-sports range direct to customers.
The constraint
On a brand store the product and collection templates carry most of the conversion work, so template quality is a commercial decision.
What UltraLabs changed
Storefront development and ongoing conversion work across the templates that sell.
What it makes possible
The brand team can launch and adjust ranges on templates that already handle the selling.

See the full work index

Money

Starting prices for Shopify work

GBP and USD, excluding VAT. Complex configurations are scoped after discovery.

One-off Shopify delivery

Fixed, from-price or scoped after discovery

Migration and build

Shopify launch

From £5,000From $6,500

Moving to Shopify and building the store in one project, so the data and the storefront land together rather than in two disconnected pieces of work.

  • Store build, configuration and templates
  • Managed data migration within stated limits
  • Redirects, analytics and technical SEO baseline
  • Launch, training and short post-launch support

Starting price

No migration

Shopify rebuild

From £4,000From $5,200

A substantial rebuild of a store already trading on Shopify. The catalogue and history stay where they are; the storefront that sells them is replaced.

  • Conversion-led design across the templates that sell
  • Theme rebuild or restrained adaptation
  • Merchandising, navigation and catalogue structure
  • Launch with the trading journeys tested first

Starting price

Plus, B2B, multi-market

Advanced Shopify

From £8,000From $10,500

Shopify Plus, B2B, multi-market, multi-language, custom integrations or headless work. These configurations are sized after discovery, not instant-priced.

  • Trade accounts, price lists and B2B rules
  • Multi-market and multi-language configuration
  • ERP, PIM, WMS and accounting integrations
  • Headless or custom storefront work where justified

Starting price · scoped after discovery

One bounded piece

Project sprint

One bounded improvement: landing pages, a template rebuild, an analytics implementation, or a build-readiness review credited against a larger project.

£1,500$2,000Fixed price

Monthly support

Separate from project pricing

Per month

Care

From £399From $525

Monitoring, routine technical care and platform updates, plus small edits to text and images already on the site. New pages and substantial feature development are quoted as project work.

  • Outcome: the site stays up, fast and current
  • Queue: monitoring, platform updates, small text and image edits
  • Response: within two working days
  • Not included: new pages or substantial new features

Starting price

Per month

Optimisation

From £1,250From $1,650

A live improvement programme on one site. You set the priorities each month, we work the queue in order, and the month closes with what changed and what it did.

  • Outcome: measurable improvement to one live site
  • Queue: one active workstream, reprioritised monthly
  • Response: next working day
  • Scope: conversion, SEO, content and development work

Starting price

Per month

Development partner

From £3,000From $4,000

Continuous delivery across an agreed portfolio, with planning ahead of the work rather than a queue you have to keep feeding.

  • Outcome: continuous delivery across your estate
  • Queue: two active workstreams, planned a month ahead
  • Response: same working day, UK working days
  • Scope: Shopify and marketing-site delivery, plus roadmap planning

Starting price

All prices exclude VAT where applicable. Shopify subscriptions, paid themes, apps, domains and third-party licences are separate unless explicitly included.

See every price


Send the store and what it needs to do better.

If the useful answer is smaller than a rebuild, we will tell you before quoting the larger job.

Discuss a project