Celeb Wigs Case Study

When CelebWigs approached us, they were looking to elevate their online presence and boost their sales in the competitive wig industry. Their outdated BigCommerce store was holding them back, and they needed a partner to help them modernize their digital strategy. Here's how we transformed their business:

The Challenge

CelebWigs had quality products but lacked the digital presence to match. Their BigCommerce store was outdated, difficult to navigate, and wasn't converting visitors into customers effectively. They needed a complete overhaul of their online strategy to compete in the modern e-commerce landscape.

Our Approach

We implemented a comprehensive solution that addressed every aspect of CelebWigs' online presence:

  1. BigCommerce to Shopify Migration: We carefully migrated their store to Shopify, ensuring no data loss and minimal downtime.

  2. Website Design & Build: Using the sleek "Be Yours" theme, we created a stunning, user-friendly website that showcases CelebWigs' products in line with their target audiences desires.

  3. Custom Features: We implemented custom benefits icons on product pages using metaobjects, highlighting key product features and improving the user experience.

  4. Brand Refresh: We designed a new logo that better reflects CelebWigs' premium status and appeal.

  5. AI-Powered Marketing Imagery: We leveraged AI technology to create consistent, high-quality images for marketing campaigns and on site content.

  6. SEO Optimization: We conducted thorough keyword research and optimized the site structure, metadata, and content for better search engine visibility.

  7. Content Strategy: We updated all collection descriptions, built new collections and implemented an ongoing content plan to engage and educate customers.

  8. Email Marketing: We set up Klaviyo popups and flows to nurture leads and encourage repeat purchases.

  9. E-commerce Consultancy: We provided expert advice on marketing strategies, customer retention, and SEO best practices.

The Results

Our holistic approach delivered impressive results for CelebWigs:

  • 146% increase in conversion rate: The improved user experience and targeted marketing efforts significantly boosted sales.
  • 77% increase in Monthly Recurring Revenue (MRR): Our strategies not only attracted more customers but also increased their lifetime value.

⚡ Pro Tip: When migrating e-commerce platforms, focus on maintaining SEO equity. Implement proper redirects and update your sitemap to ensure search engines can quickly index your new site structure